(Intro)

A new brand identity for an ever-expanding non- profit. Designed to grow with the organization and its present and future programs and services.

(What I did)

Brand Design
Brand Strategy

(Credits)

Photography: Derek Springsteen

(About)

Archangel Raphael’s Mission is bring health and hygiene for all. But they started as food delivery charity. Their programs have grown to accomadate the hollistic needs of their community, and they needed a new dynamic brand identity to reflect that broader mission.

BRAND STRATEGY PROCESS

TYPE AND COLOR

Bold and informational typography paired with an energetic but approachable color palette lends itself well to the critical nature of ARM’s mission.

ARM-Y Green

refresh Blue

kind blush

brick red

1 Formula condensed

2 Neue montreal

A weighty new mark stands up to a variety of applications.

Our modular system of graphics allows for new programs to be added with ease, and helps bridge the gap in communitication in the multi lingual communitties we serve.

Digital Fun