(Intro)

Designing a system for social at Ellevest that encourages women+ to talk about money in real, and engaging ways.

(What I did)

Brand Strategy
Brand Design

(Credits)

Content Queens: Alexandra Ramirez, Kirstyn Hippe, Sam Sanon.

(About)

Ellevest has an unmatched social following in the finance space, our unique voice and perspective make space for women+ and the challenges they face in all things money and power. In my time at Ellevest, I’ve partnered with our social team to create a visual system that’s beautiful and approachable and that grows to inspire and reflect our audience and where they are in their money journey.

Money is more than money, and visualizing that intangible but ever present concept is major pillar of EV’s social presence

celebrating our community’s achievements and offering access to amazing experts and advice

Listening and reflecting — taking the pulse of our audience doesn’t just inform what content or services we work to offer but helps her feel seen

CROSS CHANEL INSPIRATION

Content series that perform well on social often go on to inform product intiatives

EVERGREEN SOCIAL

a mix of our evergreen social templates helps maintain the steady drumbeat of content our community know and loves

highlighting the humans that make up our team of experts helps reinforce our place as thought leaders in the finance space

CAMPAIGN CREATIVE

The conversation around financial wellness — especially for women+ — has never been more important. this campaign’s goal was to define financial wellness, raise awareness around its importance, and help women+ set up healthy financial habits with Ellevest.