(Intro)

Look and feel of the private wealth branch of Ellevest. A system that’s meant to reflect the specific perspective, concerns, and sophistication of a PWM client.

(What I did)

Brand Design
Brand Strategy
Art Direction

(About)

When building out the private wealth client experience, we wanted to make visuals that are beautiful, smart, and bit more subdued than our usual style, but still cohesive with the rest of our assets designed for our general audience.

data visualization styles help unpack abstract concepts so our client can understand the impact she’s making with her money.

IMPACT REPORTS

This past year I designed biannual impact reports for our PWM clients. Click through to see a sample report.

Impact Report Stats

Unpacking Ellevest's Investment Strategies

fund performance case studies

editorial illustration