(Intro)

Debit Card and packaging design for Ellevest, a money membership whose mission is to get more money in the hands of women+.

(What I did)

Packaging Design
Brand Design

(Credits)

Photography: Louise Palmberg
Prop Styling: Caroline Dorn
Production: Claire Lorenzo
Creative Direction: Christina Valliquette

(About)

Ellevest banking is a natural extension of their stellar financial services and I was tasked with designing their debit card and packaging suite.

The Card

Our vertical card design comes in 3 color ways and utilizes a spot uv pattern that brings depth and a subtle tactile quality to our card.

Our packaging suite is a step above the typical banking collateral and is a crucial first physical touchpoint to the Ellevest membership.

Our packaging suite inspired a LOT of UGC from our community much to our delight.

FAN LOVE, LOTS OF IT